Case Study: Bedroom Furniture Discounts Uses Keyword Tool to Grow Sales

Targeted Offers Drive Conversions, Cost Savings
The ability of BFD to serve targeted offers to visitors based upon their keyword searches on Google has led to not only increased conversions and a higher ROI for the brand's paid search program, but cost savings as well. While only 20 percent of BFD' conversions occur online — the other 80 percent come from its call center — the retailer is starting to see that imbalance level off since it began using Keyword Lift.