Sara Shikhman

Melissa Campanelli Visit Author's Page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Joe Keenan Visit Author's Page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

March 5, 2014Don’t Listen to Google and 9 Other Google AdWords Tips to Increase ROI

Don’t listen to Google. This is one of 10 Google AdWords tips Sara Shikhman, president of Bedroom Furniture Discounts, has used to help her business grow from $100,000 to $10 million in three years. Shikhman offered the tips in a presentation during the Search & Display Summit at eTail West in San Antonio this week. The 10 tips include the following:

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October 1, 2012Bedroom Furniture Discounts Uses Keyword Tool to Grow Sales

PROBLEM: Bedroom Furniture Discounts (BFD), a cross-channel retailer of furniture, wanted to optimize its paid search program.
SOLUTION: Hired a third-party provider of online interaction management tools, including a Google AdWords-based conversion solution.

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