With the holidays just around the corner, online retailers must be well-equipped to support and engage the abundance of holiday shoppers. Along with a projected increase in online sales from last year, retailers need to be prepared for an increase in mobile shoppers who are ready to begin their holiday bargain hunting. With this in mind, I've compiled a few tips for companies looking to create a winning mobile engagement strategy this holiday season.
Forget long lines and over-eager doorbusters, today's holiday shopper is browsing for deals from the comfort of their couch and looking to interact with their favorite brands digitally. During this busy season, how can retailers engage consumers the moment they hit their website, increase conversion rates and provide a better overall shopping experience online? Here are three essential steps retailers need to take in order to drive a new level of success this holiday season:
It's more important than ever for businesses to be "holiday ready" in multiple digital channels this season. This survey and infographic from LivePerson reveals that today's consumer wants an optimized experience wherever they're connected with brands.
PROBLEM: Bedroom Furniture Discounts (BFD), a cross-channel retailer of furniture, wanted to optimize its paid search program.
SOLUTION: Hired a third-party provider of online interaction management tools, including a Google AdWords-based conversion solution.
Online marketing solutions provider LivePerson has created an infographic outlining the top four ways to acquire more customers. The infographic includes high-impact data compiled by numerous research organizations such as Forrester, eMarketer, RSR and SeeWhy.
Consumers shopping online today are searching for more than a quick bargain. They're looking for brands that value their loyalty, provide quality service that's available when they need it, and deliver a site experience that's effortless and, most importantly, personalized to their specific needs and preferences. In fact, according to a recent IBM survey, more consumers are willing to actively share information if it means they'll receive a more personalized shopping experience. There's no denying it — providing a personalized online experience is essential for any retailer looking to win new customers and retain existing ones.
Beau-coup, a provider of online gifts and favors, implemented LivePerson's Analytics Driven Engagement in order to improve proactive chat performance and to optimize customer service resources.
Newark/element 14, a cross-channel retailer of electronic components, has leveraged LivePerson's LP Marketer website personalization tool to help it realize significant gains in conversion rate and average order value. Check out the video to find out how.
Welcome to Retail Online Integration's annual Resource Guide. This special section offers all the crucial details, company information, contact numbers and addresses of product and service providers to the cross-channel retail industry.
Sure, you're entrenched in the holiday season by now, making sure your website is up to date with the most current inventory and that every one of your customers is happy and well served. But that doesn't mean it's time to rest on your laurels. In fact, the holiday season is a great time to test new web attributes and programs that may improve your shoppers' experiences, and ultimately bring you more sales.