PROBLEM: Bedroom Furniture Discounts (BFD), a cross-channel retailer of furniture, wanted to optimize its paid search program.
SOLUTION: Hired a third-party provider of online interaction management tools, including a Google AdWords-based conversion solution.
BedroomFurnitureDiscounts.com
Joe Keenan is the editor-in-chief of Total Retail. Joe has nearly 20 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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