Case Study: Bedroom Furniture Discounts Uses Keyword Tool to Grow Sales

Despite revenues increasing 2,900 percent last year for Unlimited Furniture Group, parent company of online furniture retailer BedroomFurnitureDiscounts.com and other furniture retail sites, the company was concerned that its net profit "only" increased 50 percent and its online conversion rate actually went down. That told BFD that its advertising efforts, particularly paid search, were becoming less effective.