Letters to the Editor
Your editorial in the July issue of Catalog Success regarding the American Catalog Mailers Association hit the heart of the issue, why do catalogers need another association?
As one of the founding officers of the American Catalog Mailers Association (ACMA), I can only reiterate the questions now that we asked in March when we agreed to create the ACMA:
1. Are we satisfied that the organizations that already exist can fully represent the unique interests of the catalog mailing community?
2. Do we believe that the past rate case could have been more favorable to catalog mailers if we had a voice at the table as did the various letter mailer groups, publishers of magazines and so on?
3. Are the same issues in play today that drove this last rate case so disastrously for the catalog industry?
If you are a catalog mailer and you answered Question 1. No; Question 2. Yes; and question 3. Yes; then you should join our organization and the others who have formed the ACMA.
If, on the other hand, you feel that the rate case we just concluded had satisfactory results and you are prepared for more of the same in the future …
Executive Vice President
Positive Promotions Inc.
I am writing in reference to Paul Miller’s recent editorial regarding the creation of a new catalog mailers group. I write specifically to his assertion that what the Association for Postal Commerce has “stood for and done for catalogers … [has been] a little flawed.” From Paul, I would have expected better, but apparently he shares the same lack of knowledge as others in the press as to what the Association for Postal Commerce (PostCom) is all about, or how it goes about representing its members’ interests.