Hopefully, you’ve been keeping up with our coverage of a no-holds-barred, all-telling session during MeritDirect’s recent Business Mailers Co-op in White Plains, N.Y., in which four B-to-B mailers discussed how they’re surviving the current economic malaise and their plans for emerging from it once the economy turns around. In part 1 of this recap last week, we detailed how they’re holding up. In part 2, they discussed how they’re preparing for better times ahead.
In a no-holds-barred, all-telling session during last week's MeritDirect Business Mailers Co-op in White Plains, N.Y., four B-to-B mailers discussed how they’re surviving the current economic malaise and their plans for emerging from it once the economy turns around.
In a session during the July 9-10 MeritDirect Business Mailers Co-op in White Plains, N.Y., four B-to-B catalogers and All About ROI On the Web columnist Terry Jukes candidly discussed how they’re going to retool and ready themselves for an economic recovery, all while enduring the current recession.
Dear Editor, Your editorial in the July issue of Catalog Success regarding the American Catalog Mailers Association hit the heart of the issue, why do catalogers need another association? As one of the founding officers of the American Catalog Mailers Association (ACMA), I can only reiterate the questions now that we asked in March when we agreed to create the ACMA: 1. Are we satisfied that the organizations that already exist can fully represent the unique interests of the catalog mailing community? 2. Do we believe that the past rate case could have been more favorable to catalog mailers if we had a voice
Shakeups at Three Big Multichannel Retailers Executive departures have resulted in major changes at three large multichannel retailers. Below are the maneuverings. J.C. Penney: Chairman/CEO Myron “Mike” Ullman has added the responsibilities of COO for this multichannel giant following the December termination of EVP/COO Catherine West. The Home Depot: Robert Nardelli has resigned as chairman/CEO of this multichannel home improvement products merchant. He’s been replaced by Vice Chairman and EVP Frank Blake. Additionally, CFO Carol Tome has added the title of EVP, corporate services; EVP for Home Depot Supply Joe DeAngelo has been named COO; and Brian Robbins has replaced John Campi as SVP, global sourcing and
By Matt Griffin&000;&000; &000;&000; Unique prospecting methods, employee empowerment and a key acquisition have fueled Northern Safety's speedy growth In just a year, safety and industrial supplies cataloger Northern Safety has acquired a competitor, added an outside sales force, nearly doubled its staff and opened the doors of a new distribution center. In the process, the company has increased its annual sales by more than 70 percent. Sal Longo, president of the Frankfort, N.Y.-based business-to-business (B-to-B) catalog, says this growth is the result of aggressive prospecting, strategic partnerships and empowering employees to get the job done on their own terms. Not that growth