Letters to the Editor
I got involved with ACMA because our group is focused on the needs of catalogers. It’s my goal for the ACMA to work alongside such established and high-caliber groups as these and the other “mail-type specific” members within their organizations.
Catalogers have been, until now, the only significant mailing group without our own, focused voice. The ACMA doesn’t intend to supplant our other industry trade groups. It intends to work in concert with other groups, for the good of all flats mailers. Given the quality discourse we have had with both the DMA and PostCom, I’m confident that there’s room for all three groups to thrive and for our industry to benefit as a direct result of a collegial relationship amongst these groups.
Catalog Success readers will recognize the value that the ACMA brings to catalogers and how the ACMA, DMA and PostCom all provide high value to all of us.
President & COO
Northern Safety Co.
Your July 2007 editorial brings to light a critical issue facing the industry: the No. 1 threat to catalog success in the future may well be cataloger apathy. Without a mobilized industry actively representing its own interests in a competitive environment, the future is at risk.
There is no more competitive landscape than the postal regulatory arena, deliberately set up by the U.S. Congress for competing interests to advocate for their needs from the nation’s mail system.
What is different now is that the very future of catalogs in the mail is at risk. It is not just the past rate case. There are myriad technical, engineering, pricing and policy issues coming down the pike. Without catalogers involved and leading on these issues, catalogers may not like the outcome. This is why the American Catalog Mailers Association (ACMA) was formed. …