Prospecting - Target, Staples, Wizards of the Coast - Page 5 of 8

By Melissa Campanelli , Joe Keenan and Thorin McGee (contributor)

Staples hopes to encourage many small businesses to sign up with stickK. "If this helps get new customers to try us out, we're glad to show them how Staples makes it easy," says Amy Shanler, a spokeswoman for Staples. —Melissa Campanelli

Untapped Networks
While we're talking about Twitter, Facebook or LinkedIn, there are two social networks with millions of captive users that get no attention: Xbox LIVE and the PlayStation Network, hubs for users of the Xbox 360 and PlayStation 3 home video game consoles. One company, in fact, has been able to use Xbox LIVE to drive players to 88 percent of retail stores that carry its products.

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Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Joe Keenan Author's page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Thorin McGee (contributor) Author's page

Industry Eye: Prospecting - Target, Staples, Wizards of the Coast