Industry Eye: Prospecting - Target, Staples, Wizards of the Coast
Pop-up Stores Attract New Shoppers for Target
Looking to acquire customers in urban areas where it lacked retail presences, U.S. discount chain Target opened temporary pop-up stores in New York City; Washington, D.C.; and San Francisco amid the holiday rush.
Open for three days only (Dec. 11-13), the temporary locations offered scaled-down merchandise assortments of just 50 products, but the assortments included limited-edition items and holiday fare. The pop-up stores were staffed by employees from the company's headquarters in Minneapolis and local stores from around the three regions.