Industry Eye: Prospecting - Target, Staples, Wizards of the Coast
Pop-up Stores Attract New Shoppers for Target
Looking to acquire customers in urban areas where it lacked retail presences, U.S. discount chain Target opened temporary pop-up stores in New York City; Washington, D.C.; and San Francisco amid the holiday rush.
Open for three days only (Dec. 11-13), the temporary locations offered scaled-down merchandise assortments of just 50 products, but the assortments included limited-edition items and holiday fare. The pop-up stores were staffed by employees from the company's headquarters in Minneapolis and local stores from around the three regions.
Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
