Cover Story: Top Dog
PETCO fosters customer loyalty with a cross-channel approach and user-generated content
The Social/Email Connection
Social networking is another area PETCO is putting a lot of focus toward. Like many retailers today, PETCO integrates its email marketing programs with its social networking efforts through share-with-your-network (SWYN) functionality.
These links enable subscribers to post email content to social networks such as Facebook, LinkedIn or Twitter. By clicking on that link, people can easily share content in places where it can start conversations. The hope is that all of this dialog about a specific brand will lead to new customers.
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