Earlier this year, Retail Online Integration gathered together three leading video 
e-commerce experts for a conference call to discuss best practices and trends within the emerging channel that retailers need to be aware of in 2012. Joining us on the call were Justin Foster, John Lazarchic and Jon Schroeder.
John Lazarchic
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Mzinga announced that PETCO, a pet specialty retailer with more than 1,000 locations nationwide, has selected Mzinga's OmniSocial solution to power the newly redesigned PETCO.com online community.
When it comes to cross-channel marketing, PETCO is at the top of its game. The specialty pet products retailer sells its merchandise in more than 1,000 brick-and-mortar stores across the country and an e-commerce website, regularly using its online channel to bring customers into its stores and vice versa. But the buck stops in the e-commerce department.
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