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Scott Brave
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In 2012, personalization providers and retailers will need to figure out how to mine the social graph for meaningful signals and then integrate that data with information about the shopper’s intent. Localization also figures into this process — i.e., how a consumer’s location can help retailers improve personalized offers. Expect to see more experimentation and sophisticated thinking on how retailers can leverage these channels and their data to make online experiences more relevant to shoppers.
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Scott Brave
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