You know those holiday gift lists populating the media right now — e.g., top 10 gifts for dad, the kids and so on? In an ideal world, shoppers would be presented with the most perfect, on-target gift suggestions for all of their recipients every time they visited an e-commerce site. While retailers aren't quite at the point where they can read shoppers’ minds and extract items their loved ones will swoon over as soon as they come to their website, the process of personalizing the shopping experience, particularly during the holidays, can be much better.
The ultimate goal retailers should strive for is to create a truly adaptive experience; one that instantly adjusts to changing customer needs and is always aligned with site visitors’ true intent. Easier said than done, right?