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Scott Brave
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A better approach to targeting holiday shoppers is to consider what they're doing in real time, then build the shopping experience around those actions. You can tell a lot about what visitors’ interests are by their search terms, where they hover on the site and for how long, and other so-called “intent cues.” Outdoor gear retailer Altrec.com adopted an intent-based personalization approach for its site since its customers’ shopping habits often didn’t match up with past experience. For example, a customer who bought a bathing suit in June may come back in November to buy ski parkas. Altrec.com has been able to boost its conversion rate by 450 percent using an intent-based personalization system.
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