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Scott Brave
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The holiday shopping season is the toughest time of the year to get personalization right, but it’s also the season that offers the biggest monetary rewards if you can figure out this challenge. There are signs that this scenario will change, making it easier for retailers to connect shoppers to the products they actually want at the moment they're browsing your site. Here are three ways I see personalization maturing in 2012:
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Scott Brave
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