By
Scott Brave
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
The problem is the way most retailers conduct personalization. They rely too heavily on past purchases and customer profile data. They personalize based on what the shopper has done in the past and not what they're doing in the moment. This approach usually fails when people are holiday shopping because they're making purchases for others, so any past shopping histories or personal profile data has no relevance. Holiday shopping is the antithesis of personalization. If you're a shoe nut and make lots of shoe purchases, that data can’t help a retailer personalize the shopping experience when you shift to shopping for sports equipment for your kids.
0 Comments
View Comments
Scott Brave
Author's page
Related Content
Comments