Marketing Strategies: How to Connect With Ever-Changing Consumers

The percentage of the population that falls into one of these three socio-cultural groups has grown to 47 percent in the 2005 survey, notes Jim Litwin, vice president of market insight at Vertis. “The category increases indicate consumers in these groups share feelings of disorientation, inability to cope with disorder and impulsive instincts,” he says. “We hypothesize the change has been partially a result of the 9/11 attacks, and the recent hurricanes will likely continue this trend. As marketers, it will be important to continuously track consumer attitudes and tailor targeted advertising campaigns accordingly.”