Jim Litwin

Consumers appear no longer motivated by the messages once used to drive them to buy. Hence, marketers must re-evaluate their strategies to reflect an understanding of the attitudinal changes among their target audiences, notes Vertis, a provider of targeted advertising, media and marketing services, on the release of its most recent Customer Focus/RISC study. The RISC study is a proprietary annual survey that tracks consumer behavior across industry segments and media including advertising inserts, direct marketing and the Internet. Vertis’ latest study found an increase of 13 percentage points since 2001 in people categorized as “Nostalgics,””Wannabees” and “Party Animals.” The percentage of the population that falls