Marketing Strategies: How to Connect With Ever-Changing Consumers
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Party Animals are the most active of all the RISC groups. They seek thrills and are willing to take risks for personal and professional development. They tend to be fashion leaders because of their willingness to take chances and are driven by sexuality. In advertising, entertainment comes first -- all else is secondary. They’re energetic consumers with a short attention span who seek novelty, as they tend to get bored easily. In all, 9 percent of the U.S. adult population belongs to this category.
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- People:
- Jim Litwin
- Places:
- U.S.
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