Marketing Strategies: How to Connect With Ever-Changing Consumers
Marketing tips: One of the fastest-growing population segments in the country, this group is also one that reads retail direct mail. Use coupons to reach them, and emphasize product savings whenever possible, advises Vertis.
Wannabees are driven by what others are doing, in particular the Party Animals (see below). Wannabees want to be different, to be and buy the best, but they lack the risk-taking trait to achieve it. They tend to search for the best products for the least amount of money and need a large selection from which to choose. This group is receptive to a great sense of humor and can be reached with ads that mock traditional stereotypes and assumptions. Since 2001, this group has increased from 13 percent to 18 percent of the U.S. adult population.
- People:
- Jim Litwin
- Places:
- U.S.