Marketing Strategies: How to Connect With Ever-Changing Consumers
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Nostalgics are those who seek the basic necessities of life. Driven by safety, security and dependence, they’re the least likely to try or respond to products and messages that are unfamiliar or out of the ordinary. This group is the most frugal of the three and accounts for 20 percent of the U.S. adult population.
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- People:
- Jim Litwin
- Places:
- U.S.
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