Marketing Strategies: How to Connect With Ever-Changing Consumers
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The RISC study is a proprietary annual survey that tracks consumer behavior across industry segments and media including advertising inserts, direct marketing and the Internet. Vertis’ latest study found an increase of 13 percentage points since 2001 in people categorized as “Nostalgics,””Wannabees” and “Party Animals.”
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- People:
- Jim Litwin
- Places:
- U.S.
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