Marketing Strategies: How to Connect With Ever-Changing Consumers
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Consumers appear no longer motivated by the messages once used to drive them to buy. Hence, marketers must re-evaluate their strategies to reflect an understanding of the attitudinal changes among their target audiences, notes Vertis, a provider of targeted advertising, media and marketing services, on the release of its most recent Customer Focus/RISC study.
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- People:
- Jim Litwin
- Places:
- U.S.
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