A Partnership in the Making?

2. Use co-op databases to find poor performing segments of a subscriber list. Potential areas for concern include the following:
* names that aren’t responsive to mail-order offers;
* addresses that have become dormant and are no longer responsive to mail-order offers;
* households that have moved;
* households that should be suppressed because they’ve never bought within your merchandise category; and
* households that won’t be responsive to a seasonal or holiday offer.