A Partnership in the Making?
Magazine lists provide an untapped resource for catalogers
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Jim Coogan
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Having access to magazine lists within your merchandise category can be a major source of profitable prospecting names. Work with magazine publishers to negotiate net-name arrangements and encourage them to use co-op databases to make their subscriber lists profitable.
Jim Coogan is president of Catalog Marketing Economics, a Santa Fe, N.M.-based consulting firm focused on catalog circulation planning. You can reach him at (505) 986-9902 or jcoogan@earthlink.net.
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- People:
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Jim Coogan
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