A Partnership in the Making?
Magazine lists provide an untapped resource for catalogers
By
Jim Coogan
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* You’ll share the results with the magazine publishers and educate them on the potential of increasing their list rental income.
* You may purchase space ads in the magazine to get catalog requests.
* You can share the results from optimizing competitive magazines.
* You can offer to share your National Change of Address adjustments and other list hygiene data you collect in your merge with the magazine.
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- People:
- Jim Coogan
- Optimizing
- Places:
- Santa Fe, N.M.
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Jim Coogan
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