A Partnership in the Making?
Magazine lists provide an untapped resource for catalogers
By
Jim Coogan
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* You can offer to share the results of your optimization so publishers can use this data to encourage other list rentals.
* You can ensure that their list won’t be added permanently to your database or used without their permission.
* You can offer to exchange your buyers for their upcoming direct mail efforts for new subscribers.
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- People:
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- Optimizing
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- Santa Fe, N.M.
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Jim Coogan
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