A Partnership in the Making?
Magazine lists provide an untapped resource for catalogers
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Jim Coogan
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Eliminate Non-Catalog Buyers
Optimizing lists at a co-op database will profoundly improve response by eliminating those households that don’t buy via mail order. But the problem for catalogers is that despite the fact that they can increase their list rental income by offering mail-order buyer selects using the co-op databases, many magazines aren’t members of co-op databases.
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- People:
- Jim Coogan
- Optimizing
- Places:
- Santa Fe, N.M.
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Jim Coogan
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