It’s no secret that co-op databases can be your most powerful tool to find profitable catalog buyers. The question is, do you know where to look? Many names are hidden inside magazine subscriber lists for publications aimed at your demographic. Magazine lists can be marginally profitable prospecting lists, because they force catalogers to use the most recent subscribers. They can even fall below breakeven, which makes it unprofitable for catalogers to prospect above breakeven using them. Catalogers can harness co-op databases to greatly improve response from magazine subscriber lists in two ways. 1. They can optimize a subscriber list. The co-op databases rank

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