Jack Dorsey's View on Personalization and Physical Storefronts
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The Untapped Commerce Medium: Receipts
"You give these receipts out by the thousands if not millions every single day; how do you make them viable unto themselves?" Dorsey asked.
Dorsey noted that by making the receipt a point of personalization, he was able to help co-create Square and gain means to help understand his customers. In addition, the idea of looking at the receipt in a new light helped spur the idea of the Square Wallet app, which enables one to pay for purchases without taking out a credit card. And the receipt is stored on the app, enabling a VIP experience, Dorsey said.
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