David Gilboa
How retailers can use technology to help facilitate more in-store traffic was a popular topic at this week's National Retail Federation Big Show in New York City. From Matt Marcotte, senior vice president of global retail for Tory Burch, discussing customer centricity to David Gilboa, co-founder and co-CEO of Warby Parker, sharing how technology has enabled the brand to personalize its storefronts, there was a general theme that while technology integration is great, retailers have to remember it's meant to be used as a tool for success, not as an entire retail strategy.
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