How retailers can use technology to help facilitate more in-store traffic was a popular topic at this week's National Retail Federation Big Show in New York City. From Matt Marcotte, senior vice president of global retail for Tory Burch, discussing customer centricity to David Gilboa, co-founder and co-CEO of Warby Parker, sharing how technology has enabled the brand to personalize its storefronts, there was a general theme that while technology integration is great, retailers have to remember it's meant to be used as a tool for success, not as an entire retail strategy.
Matt Marcotte
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
Chic apparel and accessories retailer Tory Burch is leveraging digital channels to fuel its dynamic growth. In addition to its thriving e-commerce business, the retailer has opened company-owned brick-and-mortar stores in growing markets such as Hong Kong, Dubai and Singapore, not to mention its wholesale presence in leading department stores such as Bloomingdale's and Nordstrom. Yet there's one constant within all these different channels: a commitment to providing customers the best experience possible.
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