Jack Dorsey's View on Personalization and Physical Storefronts

In a keynote presentation yesterday at the show, Jack Dorsey, co-founder of social media giant Twitter and CEO of of mobile payments app company Square, explained how mobile payments are helping retailers to become more personal with their customers by being mindful of consumer privacy and developing personal experiences. Dorsey touched on Square's "Let's Talk" campaign, how to bring customers in-store and delivering a cohesive brand experience during his hour-long presentation.