Jack Dorsey's View on Personalization and Physical Storefronts
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Personalization
While there's lots of technology to help facilitate sales, Dorsey believes that "just being human" is the No. 1 way to drive sales, not matter what size business you are.
"I think one of the most generous things you can do is to recognize a consumer as a person," he said. "It's not conceptual, it really works. Starbucks built a great business because it asked baristas to ask the name of their customer. Just being human really works. It's simple, it works and it inspires a sense of loyalty more than any points system or piece of technology."
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