Is 2013 the Year to Add a Direct Consumer Sales Channel?
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5. Develop a comprehensive messaging platform. In terms of messaging, it's fairly easy to target and provide a customized experience for B-to-B customers. However, B-to-C targeting is possible when dealing directly with retailers on a micro scale. A macro scale requires the dedication and expertise of marketing agencies, public relations firms and other marketing-related service companies in order to obtain more information and ensure the messaging is consistent for certain audiences.
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Mark Donnelly
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