Mark Donnelly

Mark Donnelly
Is 2013 the Year to Add a Direct Consumer Sales Channel?

For some companies, there comes a time when sales strategies require some tweaking. While that might entail minor changes, there are also instances when organizations need to make more monumental alterations such as expanding opportunities and adding a new sales channel. To meet their 2013 goals, some businesses that have focused on business-to-business (B-to-B) markets since their inception are looking to move into the business-to-consumer (B-to-C) arena as a matter of both opportunity and necessity.