Is 2013 the Year to Add a Direct Consumer Sales Channel?
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
3. Establishing well-timed campaigns. While every campaign requires planning, B-to-B campaigns can essentially be launched over the phone or via email to known buyers. It's as simple as that. On the other hand, B-to-C campaigns take a tremendous amount of planning, precision channel management, public relations and a host of other marketing efforts in order to reach the intended audience. Clearly, there's a lot more work and specific targeting required in the latter model. Moving to a B-to-C model might call for additional marketing staff or the need to create new positions such as a mobile marketing or social media strategist.
0 Comments
View Comments
Mark Donnelly
Author's page
Related Content
Comments