Is 2013 the Year to Add a Direct Consumer Sales Channel?
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2. Increasing business development. In terms of growth, B-to-B companies work directly with purchasing managers who are responsible for buying a narrow range of products and services. On the other hand, B-to-C companies work with consumers directly who buy a wide range of products and services. It's important that organizations looking to make this move have the bodies on board to develop and maintain strong relationships with retail buyers and consumers.
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Mark Donnelly
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