Is 2013 the Year to Add a Direct Consumer Sales Channel?
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This strategy shift isn't new. Sporting goods companies that once generated all of their sales by selling their products wholesale to specialty stores and big-box retailers now have their own e-commerce sites in response to consumer demand. Take Nike, Under Armour or any of the top name brands as examples. This trend is no longer limited to the big brands; other companies are considering expanding their channels as turnkey direct sales platforms have significantly lowered the barriers of entry for them.
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Mark Donnelly
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