Is 2013 the Year to Add a Direct Consumer Sales Channel?
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B-to-C retailers might provide a forecast, current consumption rates and inventory level, but the consumer will provide none of these things. Therefore, a big data solution is one of the few ways to stay ahead of the curve by simulating these metrics. There's also an increased need for capacity in customer service in all areas to provide the aftercare that will cover a broad spectrum of issues.
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Mark Donnelly
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