Is 2013 the Year to Add a Direct Consumer Sales Channel?
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4. Increasing internal bandwidth. When it comes to adding a consumer channel, there are some very important questions that a company must be able to answer. First, do you have the capacity to handle production? Do you have the ability to interface? These are crucial questions that you need to be able to answer "yes" to before moving forward. With B-to-B, purchasing managers provide a forecast of what product is needed and when. The business can push back if delivery dates are unrealistic. Only high-end customer service is required, as the end user should be familiar with product capabilities.
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Mark Donnelly
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