Driving ROI With Mobile Marketing Best Practices
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Mobile Messaging
Mobile messaging allows brands to create a personal communication channel with their consumers. Messaging is considered a "push" strategy because brands control when content is sent to consumers. Unlike the mobile web, QR codes or apps, mobile messaging enables all consumers to receive content where they can view promotions at home or on the go regardless if they have an internet-enabled phone. With market penetration rates nearing 100 percent, brands are guaranteed consumers will open and view messages they send, unlike other "pull" strategies we analyzed that require consumers to retrieve information themselves.
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Cezar Kolodziej
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