Driving ROI With Mobile Marketing Best Practices
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Currently, only 24 percent of users in the U.S. are scanning QR codes, and less than 6 percent of mobile phones have NFC capability built in. Although more users are shifting to using QR code and NFC technology, the overall market usage is still quite low due to several factors. First, there's much effort needed to educate the average consumer on how to use both technologies. Many brands make the mistake of putting QR codes and NFC tags in places where it's difficult for consumers to scan and retrieve content, such as on city buses or on subway trains where consumers have limited or no internet coverage, which prevents them from downloading and accessing the content.
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Cezar Kolodziej
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