Driving ROI With Mobile Marketing Best Practices
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Leveraging consumers’ behavior with messaging via a push mobile strategy combined with rich content delivered directly to consumers’ mobile phones can produce exceptional results. Recently Avenue, a nationwide women's apparel retailer, switched from using simple SMS to Rich Media Messaging to send consumers weekly promotions to drive in-store traffic. Avenue reports it's achieved a ROI of over 6,600 percent for this campaign as well as over a 30 percent increase in opt-in list membership per month.
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Cezar Kolodziej
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