Driving ROI With Mobile Marketing Best Practices
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Let's analyze the current reality of mobile and determine key methodologies to best deliver successful mobile marketing campaigns.
Mobile Apps
In the order of popularity, Americans are using mobile applications to play games, read news, find locations in maps, connect to social media and listen to music. Brands are using these key trends to develop their own applications where consumers are able to find nearest store and product locations, highlight promotional deals, and gather data about consumers to personalize individual shopping experiences. Although many brands have apps available for consumers, how many users are actually using the apps they're downloading?
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Cezar Kolodziej
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