Driving ROI With Mobile Marketing Best Practices
Studies show that one in four mobile apps once downloaded are never used again. With development prices averaging $30,000 and more, mobile apps are already way too expensive for brands to create and not have used by consumers. Furthermore, it's not practical for most consumers to use multiple branded apps when researching products from every brand they're interested in. If this were the case, consumers would have hundreds of different apps downloaded on their phone for each brand they like. This is one of the fundamental reasons why consumers use branded apps once or twice before never using them again. Any successful mobile strategy needs to engage and incentivize customers to move this relationship one step further and download their branded app. Based on recent research quoted above, it's not easy.
- Places:
- U.S.