Driving ROI With Mobile Marketing Best Practices
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As retail brands work to monetize their content through mobile media outlets, they need to be mindful of not only emerging trends but also applying the same marketing fundamentals to mobile as they do to every other channel. Begin by understanding the way your customers behave, layer key mobile strategies over that core and then finally pay focus to the larger ideas once a solid base is in place to guarantee wins. This process will not only produce long-term ROI for your company, but your customer will also be able to access the information they're looking for on the move.
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Cezar Kolodziej
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