Driving ROI With Mobile Marketing Best Practices
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The latest studies show that about only 10 percent of websites are mobile optimized. When brand websites appear poorly on mobile devices, it's very difficult for consumers to find the necessary information they need quickly and efficiently. A bad user experience may cause some consumers to never visit a brand's website again. Chances are very high that the same consumers would rather shop with a competitor that has a mobile-optimized website. Mobile web is essential to increase ROI since more consumers are already using web-enabled devices to search on the go and the odds are that a significant part of your web traffic is already coming from mobile devices.
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Cezar Kolodziej
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