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Joe Keenan
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"It felt like I jumped off a cliff," Cavens recalled. "We didn't have the capital if this risk didn't pay off. We were betting on the growth of our company. It was really scary. But at the end of the day, nobody cares about your products and customer experience as much as you do."
The risk has paid off. Zulily became a public company in November 2013 — Cavens and Vadon had experience in this area after taking Blue Nile through the same process — and has posted three straight quarters of sales growth, its most recent quarter a 97 percent year-over-year increase. Not that that's changed the company's strategy.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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